MAIN FUNCTION:

Manage all functions and responsibilities of Pro Marketing initiatives. Activities related to web platforms (company website (PNY.com), Partner Portal, Email Service Provider, CRM System, Sharepoint) for the OEM/Commercial team. Oversee and lead the Advertising strategy on a quarterly basis with the team. Work closely with team members on executables for news and marketing communications including email marketing initiatives and viral marketing activities, product/content and solutions collateral development, analytical web data, SEO (search) implementation, overall branding, and lead generation, to support our customers/partners. The ideal candidate has experience in developing and executing marketing campaigns, including driving materials into our Channels (Authorized Partners/Resellers, DMR and Distribution accounts, as well as End Users).

QUALIFICATIONS:

• Bachelor’s Degree or equivalent work experience
• 5 years’ Marketing experience
• Strong project management, multitasking, and decision-making skills
• Proficiency with online marketing and social media strategy
• Strong analytical skills
• Metrics-driven marketing mind with eye for creativity
• Excellent written and verbal communication skills
• Experience with marketing automation and CRM tools
• Established contacts in media a plus

WORKING CONDITIONS:

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.

DUTIES AND RESPONSIBILITIES:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Execution of the marketing positioning and brand strategy (new and existing product lines) and positioning within Channel/Partners/Resellers and End Users
• Work closely with the product management team to define the marketing materials, programs, and scope needed to support the product lines across audiences
• Help in developing creative briefs and guide direction to meet objectives for all advertising and public-facing communications (print/web) with Graphic Design team
• Develop advertising campaigns and promotions, executing with external Ad firms
• Coordinate marketing projects from start to finish, leveraging internal support and driving collaboration
• Work closely with Director, Marketing & Creative on plans and budgeting quarterly, outlining the needs to support our Channel business
• Drive efforts to help increase SEO visibility and evolve lead-nurturing tactics
• Work closely with the Sales Team to help support them; meeting their commercial objectives by providing them with the appropriate materials, tools, presentations, etc.
• Support the ongoing maintenance of our CRM System to support the Sales Team
• Other activities as assigned
• Remote position optional